Storytelling

worldbirdwatch-birdlife-international-southern-cone-grasslands-alliance-bethan-john
Article exploring innovation within grasslands management across the Americas: featured in World Birdwatch magazine and written by Bethan John of Wildlands Creative | Image © BirdLife International


Need a writer to help showcase the success of your work? Discover how Wildlands Creative can get your message out

Sometimes there simply isn’t time to write about your work.

Many environmental organisations are too busy getting the job done – from working on the frontlines saving wildlands and wildlife, to submitting endless grant proposals for securing crucial funds.

Writing about the innovations and successes of your work is high on the priority list, but with so many other demands to deal with, often there simply isn’t the time to put pen to paper. Never mind figuring out the best way to communicate these achievements.

americas-conservation-cowboys-birdlife-international-bethan-johnBirdLife International needed communications support to showcase how conservation cowboys are safeguarding natural grasslands across the Americas | Image © BirdLife International


At some point, most organisations need communications support to get their message out. They need someone with time to delve a little deeper, who has an outsider’s eye to offer a fresh perspective, and with the expertise to produce well researched and engaging copy.

The Americas team at BirdLife International needed just this support and commissioned Wildlands Creative to help communicate their innovative Grasslands Alliance initiative.

Over the 5 week project, Wildlands Creative interviewed 6 conservationists, wrote 3 articles, 6 news stories, 5 case studies, translated 8 web pages from Spanish to English, and helped develop a story map.

What did BirdLife think

“The Americas team at BirdLife International needed some communications capacity to get conservation stories, messages and achievements out into the public domain. Wildlands Creative hit the ground running with an excellent grasp and understanding of the issues. With a keen sense of a good story and an eye for detail, Wildlands Creative delivered an invaluable set of communication materials that are already starting to be noticed”

– David Wege, Senior Conservation Manager for BirdLife International.

Read more testimonials »

Bethan continues to write online and print content for BirdLife. If you would like communications support, please contact bethan@wildlandscreative.com


Explore project results

worldbirdwatch-birdlife-international-southern-cone-grasslands-alliance-bethan-johnArticle

Gauchos of the Grasslands: safeguarding nature and culture

How do the cowboys of South America, legendary figures known s gauchos, provide the solutions to saving millions of birds?

Published in World Birdwatch magazine


americas-conservation-cowboys-birdlife-international-bethan-johnNews Story

Americas’ Conservation Cowboys

Unlikely bedfellows from across the Americas meet every year at the Ranchers’ Gathering to share ideas and expertise on how to save natural grasslands from agricultural intensification.

Published on BirdLife.org


birdlife-case-studies-southern-cone-grasslands-alliance-bethan-john4Case Studies

Measuring the environmental impact of farming in Uruguay

The Southern Cone Grassland Alliance works to promote sustainable cattle grazing practices across South America to increase both productivity and biodiversity conservation.

Published on BirdLife Data Zone


birdlife-case-studies-southern-cone-grasslands-alliance-bethan-john3

Afforestation can be bad for biodiversity

Grasslands are important for both carbon sequestration and biodiversity but are often misidentified as providing opportunities for forest restoration. Restoration of forest in grassland biomes can be devastating for biodiversity and ecosystem services.

Published on BirdLife Data Zone


birdlife-case-studies-southern-cone-grasslands-alliance-bethan-john2

Newly developed Grasslands Conservation Index (GCI) is helping cattle ranchers protect biodiversity

The Southern Cone Grasslands Alliance is working with over 400 cattle ranchers across Uruguay, Argentina, Brazil and Paraguay to help safeguard grasslands.

Published on BirdLife Data Zone


birdlife-case-studies-southern-cone-grasslands-alliance-bethan-john1

Best practice guidelines help farmers protect biodiversity

The Southern Grassland Alliance aims to promote good management practices in the grassland biome of South America, where agricultural intensification has seen the loss of 25% of habitat in the past three decades.

Published on BirdLife Data Zone


birdlife-case-studies-southern-cone-grasslands-alliance-bethan-john

Research identifies 20 priority sites in need of protection for Nearctic migratory birds

The Southern Cone Grasslands Alliance have identified priority sites for conservation action based on the monitoring of five critical species breeding in North America and wintering in South America’s pampas grasslands.

Published on BirdLife Data Zone


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